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Course details

Customer Experience Perfection for Modern Managers

Public Relations 0 live dates

UPCOMING SEMINAR Contact us Get up to 50% Discount for Group Participants.

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UPCOMING SEMINAR €1,850.- Get up to 50% Discount for Group Participants.

Venue Online

Date Dates on request

See more dates venues

Venue and date

Venue on request

Dates on request

Seminar content

What you will learn

Why Attend

Delivering exceptional customer experiences is no longer a competitive advantage—it is a business necessity. Modern managers play a critical role in shaping customer-centric cultures, leading high-performing service teams, and designing experiences that build loyalty and long-term business value. This course provides practical frameworks, tools, and leadership techniques to help participants develop customer experience (CX) strategies, measure performance, lead customer-focused teams, and drive continuous improvement across the organization.

Course Methodology

The course combines interactive presentations, practical workshops, customer journey mapping exercises, group discussions, case studies, team activities, self-assessments, and real-world customer experience improvement projects.

Course Objectives

By the end of this course, participants will be able to:

Understand the principles and business value of Customer Experience Management (CXM)
Develop customer-centric strategies aligned with organizational objectives
Design and improve customer journeys that increase satisfaction and loyalty
Measure customer experience using meaningful performance indicators
Recruit, develop, and lead high-performing customer service teams
Foster a customer-focused culture across the organization
Create practical action plans for continuous customer experience improvement

Target Audience

Customer experience managers
Customer service managers
Operations managers
Branch and service center managers
Team leaders and supervisors
Sales managers
Business development professionals
Professionals responsible for customer satisfaction and service excellence

Target Competencies

Customer Experience Management (CXM)
Customer journey mapping
Customer-centric leadership
Service excellence
Team leadership
Customer satisfaction measurement
Customer loyalty
Organizational culture development

Benefits

Why attend this seminar

Build current, practical knowledge in public relations.
Translate the course ideas into actions you can use immediately at work.
Review real schedule options across 13 venues and live dates.
Connect course detail, venue, and category routes in one workflow.

Methodology

How the course is delivered

Structured seminar input and guided discussion.
Applied examples using current business situations.
Focused explanations based on the stored overview and outline.
Clear next steps for implementation after the course.

Target audience

Who this is for

Professionals responsible for public relations.
Managers, specialists, and team leads who need applied skills.
Participants looking for a focused route into Customer Experience Perfection for Modern Managers.

Seminar details

Detailed outline

Day 1: Foundations of Customer Experience Management

Understanding the principles and business value of Customer Experience Management (CXM)
Exploring the customer experience lifecycle and management framework
Defining the responsibilities of customer-focused managers
Leveraging emerging technologies to enhance customer interactions and service quality
Understanding the drivers of profitable customer experiences
Identifying the key dimensions that shape customer perceptions and satisfaction
Building the essential foundations of exceptional customer experiences

Day 2: Developing Customer Experience Strategies

Designing customer experience strategies aligned with business objectives
Applying proven principles that drive customer loyalty and engagement
Developing compelling customer value propositions
Conducting customer research and benchmarking against industry best practices
Leading customer experience transformation and innovation initiatives
Developing practical implementation plans for sustainable CX improvement
Practical workshop: Designing a customer experience strategy for organizational success

Day 3: Customer Journey Design and Performance Measurement

Understanding customer expectations across different touchpoints
Designing seamless customer journeys that enhance satisfaction and loyalty
Applying customer journey mapping techniques to identify improvement opportunities
Understanding the role of customer emotions in shaping memorable experiences
Selecting and applying key customer experience metrics and performance indicators
Practical exercise: Measuring and improving the customer journey using real-world scenarios

Day 4: Building High-Performing Customer Experience Teams

Recruiting customer-focused professionals using structured selection approaches
Developing customer service capabilities through continuous learning and coaching
Leading and motivating customer experience teams for high performance
Recognizing and rewarding behaviors that support service excellence
Providing employees with the tools, resources, and support needed for success
Practical case study: Building an engaged and customer-centric service team

Day 5: Creating a Customer-Centric Organization

Understanding the characteristics of customer-focused organizations
Aligning organizational structures, processes, and leadership with customer experience objectives
Building a culture that consistently delivers exceptional customer value
Exploring the relationship between employee experience and customer experience
Applying best practices for sustaining customer-focused organizational performance
Final workshop: Developing a customer experience transformation roadmap, action planning, course review, and lessons learned

Dates and locations

Available seminar dates

50% DISCOUNT FOR GROUPS

0 dates

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Course certificate

Certificate awarded on completion

Every participant who completes this seminar receives a professional course certificate from INFORAMTECH.

Participants receive an INFORAMTECH certificate for completing Customer Experience Perfection for Modern Managers.
The certificate recognises attendance and successful participation in the seminar.
It can support professional development records within public relations and related functions.

Verify a certificate

Information about

Frequently asked questions

When is my seat confirmed?

Your seat is confirmed once full payment has been received.

Do you offer group discounts?

Yes, we offer the following discounts for group bookings:

2 participants: 20% discount
3 participants: 35% discount
5 or more participants: 50% discount

Can discounts be combined with other offers?

No, discounts cannot be combined unless explicitly stated.

What payment methods do you accept?

We accept bank transfers, credit/debit cards, and selected online payment methods.

When do I need to pay?

Full payment must be completed before the course start date to secure your participation.

Is VAT included in the course fee?

VAT treatment depends on your location and status:

EU Companies (with valid VAT number): VAT may be reverse charged (0%)
EU Individuals (without VAT number): VAT is applicable based on local regulations
Non-EU Participants: VAT is generally not applicable (0%)

Can I get a VAT invoice?

Yes, all participants receive an official invoice. EU companies must provide a valid VAT number.

Can I cancel my registration?

Yes, cancellations must be submitted in writing.

What is your refund policy?

More than 14 days before the course: Full refund
7-14 days before the course: 50% refund
Less than 7 days before the course: No refund

Can I transfer my seat to another person?

Yes, substitutions are allowed at no extra cost if requested before the course start date.

What happens if the course is postponed or canceled?

We reserve the right to reschedule or cancel a course due to unforeseen circumstances. In such cases, you may:

Transfer to another date
Receive full refund

Will I receive a certificate?

Yes, all participants will receive a certificate of completion after attending the course.

Is attendance mandatory?

Yes, full attendance is required to receive certification.

Are your courses online or in-person?

We offer both in-person and virtual (live online) training options.

Will course materials be provided?

Yes, all participants receive training materials in digital format.

Are travel and accommodation included?

No, participants are responsible for their own travel and accommodation unless otherwise stated.

Can you deliver customized or in-house training?

Yes, we offer tailored training programs based on your organization's needs.

How can I contact you for support?

You can reach us via email info@inforamtech.uk or through our contact form. Our team will respond promptly.

Testimonials

“

The structure of Customer Experience Perfection for Modern Managers made the topic practical and easy to apply immediately.

Course participant

Public Relations

“

The venue and date options made planning the right session straightforward.

Seminar attendee

Venue on request

“

Clear content, relevant examples, and useful follow-up topics for the next training step.

Learning manager

Professional development